Lacoste Experiential Mobile Retail

Project Description:
LACOSTE, L!VE POP-UP. LACOSTE’s dynamic and energetic sub-brand, LACOSTE L!VE evokes a spirit that challenges the traditional retail experience. Partnering with the LACOSTE team and Aruliden, a mobile retail solution was conceived, built from a repurposed shipping container, that takes the L!VE experience out of stores and on the road.

Client:
Lacoste, USA

Location:
Relocatable unit – first deployed at Coachella Music Festival in Palm Springs, CA

Total Construction Time:
1 Month

Project Size:
160 square foot container expanded into 480 square feet

Completion Date:
April 2012