SG Blocks Lacoste Experiential Mobile Retail featured on “Addicted to Retail”

LACOSTE’s dynamic and energetic sub-brand, LACOSTE L!VE evokes a spirit that challenges the traditional retail experience. Partnering with the LACOSTE team and SG Blocks, a mobile retail solution was conceived, built from a repurposed shipping containing, that takes the L!VE experience out of stores and on the road to your favorite summer spots.

Lacoste L!VE Pop-Up Shop – Coachella Music Festival